Adya for D2C brands
AI agent for D2C brands: confirm COD orders before they ship
Every cash-on-delivery order that comes back costs you shipping twice and the ad spend that won it. Adya confirms orders on WhatsApp first, calls only the customers who stay silent, and answers order questions around the clock.
Why COD orders leak money
A COD buyer has paid nothing, so a wrong address, a changed mind or a prank order costs them nothing either. You find out at the doorstep, after paying for the forward leg — and then you pay again for the reverse leg, packaging and handling.
Calling every order to confirm it works, but it spends your most expensive channel on the customers who would have said yes to a ₹0.12 WhatsApp message. The cheaper design is a ladder: WhatsApp first, a call only for the ones who don't answer, and a cancel-or-hold decision written back before the parcel leaves.
What Adya handles for D2C brands
One agent across phone calls, WhatsApp, website chat and email, with your team one click away.
COD confirmation ladder
A utility template asks the buyer to confirm within minutes of the order. Non-responders get an AI call in their language; the outcome — confirmed, cancelled, address corrected — goes back through your API.
Address fixes before dispatch
Missing landmark or wrong pincode? Adya asks for it on the same thread and updates the order through an action tool, so the courier gets a deliverable address.
Where is my order
Live order-status lookups mid-conversation — the real tracking state from your system, not a cached guess — on website chat, WhatsApp or a phone call.
Abandoned cart nudges
A marketing template to shoppers who opted in, with the cart link. Replies land in the same inbox, where Adya answers sizing, delivery-time and payment questions.
What a conversation sounds like
An illustrative exchange in Hinglish. Adya says it is an AI, follows the caller's language, and writes the outcome back.
- AdyaNamaste, main Adya hoon, UrbanKurta ki taraf se ek AI assistant. Aapne kal ₹1,249 ka order cash on delivery pe kiya tha — kya main confirm kar sakti hoon?
- CustomerHaan, mera hi hai. Par address mein flat number galat hai, 304 nahi 403 hai.
- AdyaTheek hai, maine 403 kar diya hai. Order kal dispatch hoga aur aapko WhatsApp pe tracking link mil jayega. Kuch aur?
- CustomerNahi, bas itna hi. Thank you.
Rules that apply to D2C brands
Not legal advice — the rules we design around, with the source for each.
Utility, not marketing, for confirmations[4]
An order confirmation tied to a purchase the customer made is a utility template under Meta's guidelines — ₹0.115 rather than ₹0.8631 in India. Add a discount line and Meta can reclassify it as marketing.
Opt-in for cart recovery[4]
Abandoned-cart messages are marketing. Send them only to shoppers who opted in to WhatsApp messages from you, and honour STOP immediately — Adya suppresses an opted-out number across every campaign.
Customer data under the DPDP Act[5]
Addresses and phone numbers are personal data. Collect them for the order, keep them only as long as you need them, and tell customers how to reach you about their data.
What it costs, worked out
Scenario: 5,000 COD orders a month. Every order gets a WhatsApp confirmation; an assumed 30% don't reply and get a 1.5-minute AI call. Prices exclude GST.
Adya, billed by Amomic-AI
- Growth plan (500 min + 1 number included)₹7,999
- 1,750 call minutes × ₹6₹10,500
Telephony is in the per-minute rate. Chat, WhatsApp and email conversations come from the plan's allowance.
WhatsApp, billed by Meta at its own rates
- 5,000 utility messages × ₹0.115₹575
Adya adds no per-message fee. Meta invoices your WhatsApp Business account directly.
37 returns prevented to cover the bill, at ₹500 per RTO cover the Adya bill.
See all plansQuestions from D2C brands
It confirms intent and the delivery address before the parcel ships. Adya messages every COD buyer on WhatsApp, calls the ones who don't reply, and writes back confirmed, cancelled or address-corrected, so you stop shipping orders nobody will accept.
Usually not. A WhatsApp utility message costs ₹0.115 in India and most buyers answer it. Calling only the non-responders reaches the same customers for a fraction of the cost of dialling everyone.
Yes, through your own API or an MCP server. Action tools confirm intent before they run and never report success before your system returns it. Every action is audited.
English and 10 Indian languages: Hindi, Bengali, Marathi, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi and Odia. Adya follows a customer who switches language mid-sentence.
With WhatsApp for every order and a 1.5-minute call to 30% of them, Adya Growth comes to about ₹18,499 a month plus GST, and Meta bills about ₹575 for the WhatsApp messages. That is covered by preventing roughly 37 returns at ₹500 each.
Read next
Sources
Reviewed . Adya prices from our pricing page.
- 1.ClickPost — Best RTO reduction tools for D2C brands in India, 2026
- 2.Vyora — How to reduce COD returns for Indian D2C brands
- 3.Meta for Developers — Pricing on the WhatsApp Business Platform (India rate card effective 1 October 2026)
- 4.Meta for Developers — Template category guidelines (utility vs marketing)
- 5.The Digital Personal Data Protection Act, 2023 (via PRS Legislative Research)
Other industries
Hear Adya answer your own customers
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